New York City’s Metropolitan Transit Authority has released a behind-the-scenes look at their new subway campaign, “The Only Sure Way to Make It to Broadway,” narrated by recent Tony winner Danny Burstein. The ad features stars from the current casts of the musicals Mrs. Doubtfire (Rob McClure and Avery Sell), Dear Evan Hansen (Jordan Fisher), Waitress (Maiesha McQueen and Stephanie Torns), Six (Adrianna Hicks and Andrea Macasaet), The Phantom of the Opera (Paul A. Schaefer and Julia Udine), Chicago (Mary Claire King and Arian Keddell), and Moulin Rouge! (Danny Burstein and Bahiyah Hibah).
The campaign recreates the image and tagline from the MTA’s 1977 spots that featured the casts of the musicals Timbuktu! (Melba Moore and Eartha Kitt), The Magic Show (Joseph Abaldo), Grease (Melody Meitrott and Greg Zadikov), Hello, Dolly! (Carol Channing), Annie (Reid Shelton), Beatlemania (Alan LeBoeuf), and The Wiz (Stephanie Mills and Gregg Baker) as well as the plays Same Time, Next Year (Monte Markham) and Cold Storage (Martin Balsam and Ruth Rivera).
