The Broadway League has launched This Is Broadway, a historic initiative to welcome theater audiences back to Broadway as productions begin to reopen this fall after 18 months of shutdown. “This is Broadway brings together the joy and excitement we all feel for this art form and the rebound of New York City. Broadway reopening means 97,000 workers returning to their jobs and the insatiable desire for live performance back on stage,” said Broadway League President Charlotte St. Martin. “I am so thankful for all the work that went into creating this moment of unity, and I look forward to all theater fans seeing a show this fall!”
As part of the campaign, The Broadway League will run a contest in which one lucky winner will receive four tickets to every Broadway show in the 2021-22 season — 37 shows in all, valued at $18,000. The contest is free to enter and runs from September 1 to October 15. To enter, visit www.thisisbroadway.org and log in or sign up for Audience Rewards membership enrollment and opt into emails from Audience Rewards.
Below you can watch a short film, narrated by Tony-winning producer Oprah Winfrey, that kicked off the initiative. The video features stars such as Hugh Jackman, Bruce Springsteen, Lin-Manuel Miranda, Sara Bareilles, Billy Porter, Angela Lansbury, Ethel Merman, James Earl Jones, and Denzel Washington, among many others in footage from 99 shows that highlight the rich history of Broadway.