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Category Archives: Producing
New LIT Fund
In February, Edward Albee and other Off-Off-Broadway luminaries joined Judith Malina at her Living Theatre, when the League of Independent Theater announced plans for its LIT Fund, to financially assist groups and individuals creating independent theater in New York City. … Continue reading
Posted in Business, Producing
Tagged crowd-funding, John Clancy, League of Independent Theater, LIT Fund, Martin Denton, Off-Off-Broadway
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The Internet Is For …
The past few days, Guardian theater bloggers have been buzzing once again about how (or if) theater can coexist with new media. On one side of the debate, Lyn Gardner believes you should “Switch on Your Phones,” warning theaters that … Continue reading
Posted in Business, Producing
Tagged digital content, interactive audiences, social media
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All Good Gifts
In Broadway’s Golden Age, producers would hold backers’ auditions to raise funds. For example, librettist Arthur Laurents remembered how Cheryl Crawford organized an event for West Side Story investors at “an apartment on the East Side [where] there was no … Continue reading